Marketing and Digital Strategy
Milken Archive of Jewish Music
Services Applied
Marketing
Copywriting
Graphic Design
Strategy
AI Integration
The Project
The opportunity is to help more people engage with that content—across the site, inbox, and social channels—while creating new ways for audiences to interact with and learn from the archive.
Our work focuses on ongoing content development, campaign strategy, and introducing new interactive formats that extend the value of existing material.
Our Process
- Strategic input guides the overall content and marketing approach, including planning the content calendar, identifying priorities, and aligning initiatives with seasonal and organizational goals.
- Content is developed and refined across articles, newsletters, and social media, presenting the archive’s material in a clear, consistent voice tailored to each channel.
- Visual assets are created to support distribution, making content more accessible and more effective in email and social environments.
- Seasonal campaigns, including High Holy Day initiatives and giveaways, create timely entry points and encourage participation from both new and returning audiences.
- A custom AI-powered quiz tool generates quizzes directly from archive content. These quizzes can be embedded on the site, adding an interactive layer that encourages users to test their knowledge and explore related material.
The Results
Visuals
These visuals play a central role in how content performs across channels—helping stories stand out in inboxes and social feeds, reinforcing key themes, and creating a more consistent and recognizable presence.
Instead of relying on text alone, each piece of content is supported by imagery designed for clarity and engagement, making it easier for audiences to notice, understand, and act—contributing to more than 10× growth in the archive’s newsletter audience over time
Content and Campaigns
Our website focuses on Jewish music, a very niche but culturally impactful genre of music. We were looking for new ways to engage our audience within the limitations of our website. dotOrgStrategy created an AI quiz generator app for us, and the results are outstanding. The app is very intuitive and easy to use, allowing customizations to further fit our needs. Above all, it creates full-featured quizzes for our readers that easily integrate into our pages, matching our styles and accomplishing our goals.
Achieving Milken Archive of Jewish Music's Goals
Sustained Growth in Audience Engagement
Articles, newsletters, and campaigns create regular touchpoints that bring audiences back to the archive, contributing to more than 10× growth in the newsletter audience over time.
Expanded Reach Across Channels
This approach increases visibility while meeting audiences in different formats, from in-depth reading to quick, shareable content.
Strategic Content Planning and Execution
This ensures consistency across channels and allows the archive to build momentum over time rather than relying on one-off efforts.
Interactive Learning Through AI-Generated Quizzes
By allowing users to test their knowledge and immediately explore related material, the quizzes turn existing content into an interactive experience that can be reused and scaled across topics.
