About dotOrgStrategy

What We Do and Why We Do It

Our Mission

Our mission is to make the world a better place by helping nonprofits harness the power of storytelling and technology to find and activate more heroes for their cause.

What We Believe

When nonprofits tell their stories effectively online, they find and activate more heroes for their cause—increasing their funding and their impact—and make a better world for all of us.

This is based on three cores beliefs:

Nonprofits in the U.S. and around the world are vital to the future of humanity.
Technology creates unparalleled opportunities to reach audiences, build communities, raise more money and multiply impact.
Storytelling is the key to affectively leveraging technology to bring people together and make a better world.

What We Do

We help nonprofits harness the power of storytelling and amplify it through digital media to reach the right people, create meaningful connections, and activate the inner hero in each of them.

Our approach is digital-first, focusing on:

Storytelling Strategy
Brand
Content
Websites
Social Media
Fundraising campaigns
Paid Advertising
Organic Growth

Explore Our Services

Our Values

We work with nonprofits because we believe they are trying to make the world a better place. We recognize that the vision of a better world may look different for different people and organizations.

What We Champion

Empathy
Equality
Equity
Inclusivity
Diversity
Justice
Opportunity
Abundance

What We Cannot Support

Discrimination based on race, gender, sexuality, religion, income, social status or country of origin
Infractions upon anyone’s freedom to life, liberty and the pursuit of happiness, including reproductive rights and voting rights
Prioritization of personal interest over public safety (such as the desire to own an assault rifle over the right of school children and others to live without threat of being murdered en-masse)
Fear mongering of any sort

How We Serve Nonprofits

Our services empower individuals and organizations with the knowledge, skills and tools to effectively communicate their stories in ways that increase impact.

Strategic Communications Planning
Brand » Story » Strategy
We partner with your team and stakeholders to create a clear, consistent, actionable, supporter-oriented strategy across all of your communications channels that identifies and activates more heroes for your cause.

(Hover or click on the items below to learn more.)

Your Hollywood Story Framework
Develop A Story That Resonates
We’ll analyze your current comms and marketing materials, then work with you to develop your Goals, Avatars, Taglines, Loglines, Mission, Vision, and Calls to Action and more, that you can apply across your website, social media, newsletters and ads.
Impact Funnel Strategy
Your plan for growing audiences and support
From getting their attention to getting them to become supporters and champions—let’s set up systems that draw people in from search engines, ads, social media and other sources, and get them to take action.
Content Source Plan
Share more powerful stories with less work
Telling stories is critical to connecting, building empathy and trust, and driving action. But most nonprofit comms and marketing professionals are already overwhelmed. Our system takes the pressure off of you and keeps the stories coming in on autopilot.

Content Calendar
A roadmap of your content for 3 months, 6 months and 1 year
Plan your entire year of content across your web and social channels. Including your events, themed zeitgeist that fits your cause, sourcing content from your audience, and other engaging story opportunities.
Measurement Plan
Identify and track your most important inputs, outputs and outcomes
How do you know if your strategy is working? That which is measured grows. Set up a reporting system for all of your key data so that you can track how you are growing your base and your impact.

Choose Your Own Adventure! Get the complete Strategic Storytelling & Marketing Communications Plan, or choose elements above based on your organization’s most pressing needs and current resources. You are the hero of this story. We’re here to help.

One-Time Services
Services that level-up your storytelling, technology, and online impact without overstretching your resources.

Website Development / Refresh
Mobile-First, Conversion-Oriented, Search Engine Optimized, Easy-to-Update Hero Creation Engines
Harness the power of storytelling and visual design to create a user experience that maximizes your hero conversion factor, turning more visitors into action-takers, increasing participation and fundraising.
With a hero-activating storytelling framework at its core, your new website focus on your clients and supporters journeys—delivering value, reinforcing their commitment, and empowering them as they go down the path to making a difference through your work.
Campaign Marketing
Get the attention and support you need for your campaign
Plan, launch and run a campaign across all of your channels that delivers on your goals. We’ll help you craft the story, create the collateral, and execute across your website, social media, email, ads and partnerships.
Storytelling Review
Optimize Your Story to Make More Heroes
Unsure how effectively your website, social media, or campaign is telling your story? Wondering what you can do to improve your most important pages or get more people to click through to engage with your content?
We’ll go through your website and/or social media and deliver a custom report and video walk-through of your current materials, and identify your greatest opportunities to improve your hero conversion factor.

SEO Analysis and Implementation
Stop being the best-kept secret in nonprofits.
Unlike the Field of Dreams stadium, if you build a website it doesn’t mean they’ll come. Whether you’re a physical space, all-digital or embracing the hybrid model, your website has to be found when people search for the solutions you offer.
We’ll assess your current Search Engine Optimization, perform keyword research, and identify opportunities for increasing your search-engine rankings. Then we’ll work with you to implement the changes throughout your website.
Tech Review and Recommendations
Identify and adopt the best tools for your mission and your resources
Considering creating an app? Launching a Messenger bot? Developing an online course? Creating an Alexa skill? Starting a podcast?
Let’s review your technology stack to identify opportunities to maximize your IOI (Impact on Investment) — increase reach, increase efficiency, and increase impact, without overstretching resources.

Ongoing Support

Website Maintenance and Hosting
Take the headaches and hassles of maintaining your website content, SEO, functionality and security off your plate. With regular backups, optimization and responsive, thoughtful support, we take on the tedious tech so you can focus on the bigger picture.
Growth Marketing / Ads Management
Turn on your hero-generation engine. Get the most out of your Facebook, Instagram and Google Ads Grant with targeted ads that reach your ideal avatars and inspire them to action.
Social Media & Newsletter Management
Get the most out of your community outreach throughout the year. Grow your reach, establish thought leadership and provide value to your community, then rally them to action around your mission.

Let’s activate more heroes for your cause and help you make a better world for all of us!

Get Started with a Free Strategy Session

More Ways to Grow With Us

Online Courses
Online courses on nonprofit digital strategy including marketing, web design, fundraising and much more.
With video instruction, exercises and downloads that go beyond theory to practical application, courses are guaranteed to achieve results.

Published Content
The Nonprofit Hero Factory — A video show and podcast featuring experts in nonprofit communications, technology and marketing
Articles and Guides
Newsletters

Live Workshops
In-person and online interactive sessions ranging from 45 minutes to multiple days, that guide stakeholders to creating customized strategies based on proven foundations that everyone can rally behind

What Our Clients and Partners Say

February 3, 2022

I was amazed to get the report card, the video about the report card, and then a live-chat that could be recorded as part of the same pricing! Truly, an eye-opener and phenomenal knowledge and expertise.

Rachel Hedman, Executive Director
—Story Crossroads

January 18, 2022

Everyone who sees it loves our new website—especially our Board. And we love how easy it is to update and add things on our own on this platform!

Andrew Frank
NYC Children's Theater

January 18, 2022

Our strategy session with Boris started a big shift in how we think about telling our organization's story. We couldn't be more grateful for him to introduce us to the storytelling framework and help us understand how it can work for us. Thank you!!

Anne H.
Boston Scores

January 9, 2019

Boris has the unique combination of being extremely passionate, extremely professional and extremely creative about what he does. I highly recommend him to others and hope to work with him again myself.

Yael Stern
Program Manager, CJP

January 9, 2019

I knew my organization needed a better online strategy, but I really didn't know where to begin. Boris packed so much information into the course, and I now feel that I not only can see what the overall goal should be but also several entry points so I can start right away without worrying about having to do it all at once.

Development Officer
Hudson Link for Higher Education in Prison

January 9, 2019

Highly engaging, prepared, solution-focused, and a good listener.

Reuben Romirowsky
CDO, The Metropolitan Council on Jewish Poverty

July 23, 2018

Speed of Like led us from the initial organizational stage through every aspect of development assisting in creating an easy to navigate website. Boris and team seem to have great awareness of new creative strategies and technology, which led to a website that exceeded our expectations.

Debbie Fox
Founder, MY Child Safety Institute

July 23, 2018

Working with Boris was not only productive, it was actually fun. His knowledge of all things computer-web-related is considerable and I felt very comfortable working with him knowing that he is good at what he does. … The social media campaign has been a remarkable success—we never imagined that it would be this successful.

Naomi Eisenberger
Founder, The Good People Fund

July 23, 2018

We had a staff conference last week and I incorporated many of the tools from the presentation. It is a must for any business, nonprofit and entrepreneur.

Zalman Kravitz
Director, Jews for Judaism

About dotOrgStrategy

Our Mission

This is based on three cores beliefs:

Our approach is digital-first, focusing on:

Our Values

How We Serve Nonprofits

Brand » Story » Strategy

Let’s activate more heroes for your cause and help you make a better world for all of us!

More Ways to Grow With Us

What Our Clients and Partners Say

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