Is your nonprofit website going to help or hurt your cause in 2017? These seven key elements can make or break your ability to reach your audience and convert visitors into active supporters.
The online landscape is constantly evolving; while you don’t have to waste resources keeping up with every single trend out there, there are some that have become vital to online success—which is increasingly tied to the overall success of your organization.
From responsive design, to simple email signup forms, to prominent calls to action, incorporating these seven must-have features will boost your nonprofit’s reach, engagement, and impact.
Some Visual Content Statistics
Bonus: Finding Great Visuals for Your Site (click to expand)
Finding the right image for each page and post of your site can be challenging. Fortunately, there are plenty of free and paid sources to find just the right photo.
- Your own library of photos taken by staff, volunteers and beneficiaries is always going to tell your story best, so start here!
- There are several great free photo sites you can download from. Just be sure to check the license and attribution requirements before you download:
- Pixabay collects user-contributed, license-free photos from around the world. (See more about Pixabay in our tools section.)
- Creative Commons has a large collection of “use and remix” images, allowing you to edit them to your heart’s (or your content’s) desire.
- Library of Congress Pictures offers “more than 14 million” government-owned and public domain images.
- Flickr users can and frequently do offer their photos under Creative Commons licenses (often free to use with proper attribution).
- Consider hiring a professional photographer for your next event. A trained photographer knows how to tell a story with each shot, and frees your participants to focus on the occasion.
- Stock photo sites like Shutterstock and Getty Images can be expensive, but look around. Sites like 123rf and DepositPhotos often have the same or similar images for lower rates. (Tip: if you’re going to be using them often, a bulk pack or subscription may save you a lot of money in the long run.)
Action Steps: Prepare your Nonprofit Website for 2017
- Responsive Design: Check to see how your site appears on various platforms/screen sizes using the Chrome inspect tool.
- Email Signup Forms: Make sure they are easily found on every page, and remove as many fields as possible.
- Calls to Action: Check that each page has a relevant “next step” to take and that it corresponds with the content on the page.
- Social Media: Use the Facebook inspector, Twitter validator and other tools to see and customize how your content will appear.
- SEO: Craft keyword-rich, relevant titles, descriptions, and headings for all pages and posts.
- Analytics: Connect with Google Analytics (if you haven’t already) and make sure you’re tracking how visitors are interacting with your site.
- Visuals: Select at least one engaging visual for each page that helps tell the story, highlighting your nonprofit’s work and impact on the world.