The power of podcasts reveals itself in the numbers. The number of podcast listeners has risen steadily each year since 2013. The increasing adoption of mobile technology, internet accessibility and even in-car connectivity, suggests that this trend is likely to continue.
While no precise estimate exists as to the quantity of podcasts produced, an upward trend in shows hosted and episode downloads requested continues. 2015 saw 3.3 billion download requests.
So why should people working in nonprofit care about tuning into podcasts?
The reasons are really not that different from why any for-profit entrepreneur or professional should listen to podcasts:
- Use your commute time, gym time and “downtime” to get information, entertainment and inspiration
- Keep current on nonprofit trends
- Gain insight from industry leaders
- Get tips and strategies to use in your own efforts