Crowdfunding has changed the way that many people think about giving, and every nonprofit should at least consider running a campaign. Before you do, there a few questions you should ask yourself, to make sure this is the right tool for the job.
We’ve worked with dozens of do-gooders, from individuals with a great new idea to large established nonprofits, to help them raise money through crowdfunding. While each crowdfunding campaign is different, there are some indicators of success that are important to consider. It just might make the difference between a successful campaign…and feelings of exhaustion and failure.