Nonprofit Digital Pivot: Thriving Through COVID-19 and Beyond (Webinar)

Everything has changed… Except your Mission

In a matter of weeks, the world has changed in dramatic ways… and it will likely never return to pre-COVID-19 norms. For nonprofits, working remotely might be the easiest part of the adjustments they need to make.

The greater challenges revolve around:

Delivering programming that your community has come to rely on
Fundraising in the chaos—without the ability to host in-person events
Finding new sources of revenue to replace falling donations
Standing out in the sea of noise with everyone clamoring for attention and funding

Key Takeaways

The panel shared many tools and strategies nonprofits can take adopt right now to thrive in the new normal, even after the current crisis has passed.

Communications
The first thing to remember is that we are all struggling with this change in our professional routines; so when it comes to communications, empathy and authenticity should come first. And then, of course, it’s getting your mission shared with your current supporters and then reaching new audiences.
Fundraising
We are all being bombarded with emergency messaging right now. Don’t get discouraged, just lead from authenticity. Focus on the aspect of your mission that provides a unique value in this time of uncertainty.
Structure your “ask” by starting at the top. Ask your board, then ask your most loyal donors. Keep working down your supporter levels from there.
Foundations are responding! Foundations are only increasing their giving. They’re required by law to give 5 percent of their assets per year.
Serving Our Communities and Earning Revenue
With in-person gatherings currently not taking place, it’s time to take inventory of what resources your nonprofit has that can be capitalized on. Look for more opportunities by listening to your community. What are their biggest concerns? What current or new services can you offer to fill their needs?
Working Remotely
While our new 24/7 digital work-zone is easy for some, it is foreign to many. You may find yourself working around the clock and quickly learning new skills like hosting videos, team communications, or even editing videos. Keep in mind, though: if you don’t take care of yourself, you’re not going to be able to help anyone else.

Watch the full replay above, and download the resource guide—with all of the strategies and tools you can start implementing today.

Download the Resource Guide

Get all of the strategies, resources and tools discussed in this webinar (and more that we didn’t get to), along with contact info from the panelists.

Please note: We’ll also add you to the dotOrgStrategy newsletter, through which we share strategies, tools and resources to help your nonprofit activate more heroes and increase you impact. You can unsubscribe at any time.