Video advocacy and digital media strategies are some of the most effective tactics in the change-inspiring movements of today. Increasingly, we’re seeing social media play a huge role in social movements and calls for change. These platforms are an excellent medium for individuals, organizers and activists to share ideas and cultivate support, and they can be incredible tools for helping nonprofits do the same.
Digital tools allow your nonprofit to facilitate storytelling with the goal of impacting social discussions by creating attention in and around your chosen community. They help impact learning by providing a gateway for educating and sharing, and they play part in changing the world by highlighting perspectives on policies, structures, practices, and individual and collective minds and behaviors.
Understanding how your organization can measure, monitor and take advantage of digital technology to effect change is key to contributing to your impact on social justice around the world.
Key Objectives for Nonprofits in Digital Advocacy
The goals of using digital technologies for social change include: