Lately, it seems as if video is threatening to completely take over the world of online content. Chances are, your nonprofit has at least experimented with video, or may be using it as often as time and costs allow. Here are a few tools and suggestions to help you incorporate video as part of a comprehensive engagement strategy.
We recently focused on the power of visuals as a nonprofit storytelling superpower, exploring how organizations (dotOrgs, if you will) can use the different types of visual media effectively, including video. Video, however, is its own storytelling medium, and it can seem overwhelming, especially to a small nonprofit.
2017 Video Content Predictions & Statistics
A few statistics compiled by HighQ about current and anticipated online video usage.
From carefully crafted movies on video hosting platforms like YouTube and Vimeo, to off-the-cuff live streams on social media platforms like Facebook, Instagram, and Snapchat, to media-rich websites, video usage is on the rise…and with good reason. People love it. They can’t help but watch.
Without any further ado, here are 12 tools to consider for your nonprofit content, social media and productivity: