What nonprofits must do better: Why people aren’t donating to nonprofits, and booking Airbnbs in Ukraine, even though it’s probably a terrible idea.
Studies have shown that people assign more value to something that they helped create versus an equivalent or better object made by a professional. Nonprofits can harness that cognitive bias to create stronger connections and raise more money.
What nonprofits must learn about storytelling, narrative and causes, from the attack on the Capitol Building and four years leading up to it… and how to apply it to create more good in the world.
Story-based strategies to increase your donation page conversion rate and your average donation amount.
How your nonprofit can measure, monitor and take advantage of technology to effect change and fight for social justice around the world.
With storytelling, your nonprofit’s grant applications don’t have to be tedious. Tracy Kaufman of Foundation Center (Candid) details how each component of an application can tell a grant-winning story without sacrificing any essential details.
Are you getting the most out of Instagram Stories for your nonprofit? Or wondering if it’s even worth the investment? Here’s a comprehensive guide to get you started or take you to the next level.
As marketing tools go, podcasts are a powerful way to get a message out to millions of potential listeners. It’s not as resource-prohibitive as it may seem and the potential rewards for a nonprofit are undeniable.
Crowdfunding topped $60 billion in 2016 and is a great tool for nonprofits, but 2/3 of campaigns fail. Success begins (and ends) with storytelling. Here are seven storytelling tips to help your nonprofit crowdfunding campaign succeed.
People love video, and it seems to be taking over the world of online content. How can your nonprofit incorporate video as part of a comprehensive engagement strategy without overextending your resources? Here are 12 tools that you can use, and our suggestions for when and where to use them.
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