Delivering Value Online to Drive Donations
The good news is that in the digital age, exponential value can be delivered at a small, incremental cost—in the form of digital/online content.
Four questions to ask your nonprofit:
- What are the newsletter and social media subjects that receive the most positive feedback?
- How often are you sharing the news that donors want to hear?
- How easy is it for a current donor to help their friends discover your cause?
- Are there other media channels that you can use to spread your message to your target audiences?
Taking the time to see what your current patrons respond to and finding ways to give them more of that—by sharing more stories, creating more videos, sending more frequent updates, tailoring content, etc.—can have a dramatic impact. Making it easy and giving them a good reason to share that content with like-minded friends will give your nonprofit a viral lift without spending a dime.