For a nonprofit, not only is an image worth a 1,000 words, it can be worth countless supporters, donations, and increased impact. The right visual at the right time (and place) can literally make all the difference.
Visuals are also great because they’re easy to use across multiple platforms, making content creation that much more efficient, and can improve your search engine rankings (SEO), at the same time. Read on to learn why, and get some tips on easy ways to create optimal images.
Some Convincing Statistics on the Effects of Visuals
Ideally, the image should convey a combination of the following:
- Tone you want to set
- Story you want to tell
- Message you want to convey
- Information you want to impart
- Effect you want to have
The main key is to stay true to your voice and not distract from the story you’re telling.