There are new technologies being created every day that nonprofits can take advantage of, to push the envelope and their mission. While every organization needs to consider its own goals in designing a website, you don’t have to be “bleeding edge” or reinvent the wheel to be effective. There are best practices that don’t require a full-time staff to research and support, they just work, whatever your budget.
Case in point: The Obama Foundation just launched their new website (on January 20, 2017). A clean, modern-looking site that shows off all of the elements that we recommended in our recent article: 7 Elements Every Nonprofit Website Must Have in 2017, and adds some flair of its own.
“Good artists copy. Great artists steal.” — Steve Jobs, misquoting Pablo Picasso
Here are the top 12 elements (in no particular order) that we love about the new obama.org nonprofit website, and think you should “steal” today.
Tip: People aren’t always interested in “signing up.” For a site like the Obama Foundation, we would have suggested the button read “Yes I Can” or “Yes I Will,” and changing the text above the form to pose a question.
Tip: Asking for a postal code may seem invasive to some, and intriguing to others (are they going to email me when they’re in town? or ask me to take action on local civic issues?). Be sure to only ask for the information you need. Every additional required field is likely to reduce the number of signups.
Room for the Website to Grow
While this is an auspicious start for the Obama Foundation’s new website, we have no doubt that it will change and grow along with the organization.
There are a few opportunities—including the ones we mentioned above—for the foundation and the site designers (Blue State Digital) to make incremental improvements. Anything that improves SEO, functionality and reach, can boost the foundation’s total possible impact.
Since it’s built on WordPress, the platform will evolve as technology does, leaving endless long-term possibilities. We look forward to seeing what the foundation does in the future, and sharing more best practices to help nonprofits like yours.