Feature Articles

Studies have shown that people assign more value to something that they helped create versus an equivalent or better object made by a professional. Nonprofits can harness that cognitive bias to create stronger connections and raise more money.

Story-based strategies to increase your donation page conversion rate and your average donation amount.

Webinar Replay: Achieving Your Mission in a Post COVID-19 World — Between communications, fundraising and programming… what will it take for nonprofits to thrive in the new reality?

With storytelling, your nonprofit's grant applications don't have to be tedious. Tracy Kaufman of Foundation Center (Candid) details how each component of an application can tell a grant-winning story without sacrificing any essential details.

#GivingTuesday is a global day of giving and it’s activated all over social media. Even if you’re a brand new nonprofit and never participated in #GivingTuesday before, this is an opportunity for awareness and fundraising you don’t want to miss!

Should you build your nonprofit site on WordPress? Squarespace? Wix? Joomla? Drupal? Something else entirely? Choosing the right platform can be difficult. Choosing the wrong one could mean you’ll have to start all over in a year or two. Here’s our guide to the features you need and what you can expect.

As marketing tools go, podcasts are a powerful way to get a message out to millions of potential listeners. It’s not as resource-prohibitive as it may seem and the potential rewards for a nonprofit are undeniable.

Crowdfunding has changed the way that many people think about giving, and every nonprofit should at least consider running a campaign. Before you do, here are a few questions to ask to make sure this is the right tool for the job.

Is your nonprofit's thinking about fundraising feeding into a double standard that's keeping you at a constant disadvantage? We break down Dan Pallotta's TED Talk on how to break free.

The Obama Foundation just launched their new website. Whatever your political views, there's a lot your org can learn. We review the top 12 things they got right, that you should do right now.

Amazon has donated over $32MM to charities so far. Sign up in under 5 minutes with this step-by-step guide to get donations every time your supporters shop.

Few nonprofits want to spend their time and energy on fundraising. What if you could find more people like your current supporters, without much more work?

Providing more value doesn't have to cost your nonprofit more money. Here's an online process for learning what your donors value and increasing donations.