Nonprofit Digital Strategy Workshops
Hone your storytelling and learn the best ways to apply it to your online goals
One-Day and Multi-Day Nonprofit Workshops
Our live and virtual workshops are customized for your nonprofit’s needs. Each is based in the proven principles of storytelling, designed to take your communications to the next level and your fundraising to new heights.
Nonprofit Storytelling & Tech (One-Day or Two-Day Workshop)
With the competition for attention increasing every day, nonprofits struggle to get the attention and support they need. dotOrgStrategy’s storytelling techniques help you attract the right people to your cause and activate the inner hero in each of them, so you spend less time chasing donors and more time doing good.
In this highly interactive, hands-on full-day workshop, we’ll uncover the stories, structures, and psychological drivers that most effectively captivate your current donor base, potential donors, allies and beneficiaries across your digital media channels, as well as the tech and techniques that save time, money and frustration.
Starting with harnessing the power of the “Hollywood Blockbuster” story formula to grab attention, generate interest and motivate action, we will create a strategy for telling your best stories throughout your nonprofit’s website, blog, newsletter, videos, campaigns and social media channels.
Who this workshop is for:
- Nonprofit communications and development professionals looking to strengthen their organization’s and online strategy and effectiveness
- Nonprofit stakeholders, from senior leadership to program leads seeking to use stories more effectively to engage audiences and drive action
Core concepts we’ll explore and exercises we’ll workshop:
- Why storytelling is critical to your success
- What makes a great story
- The 10-second test – does your organization pass?
- The Hollywood Storytelling Formula for nonprofits
- Making a great first impression – what works and what doesn’t
- Shaping your mission into a story that activates heroes
- Impact funnels
- Storytelling for Donations
- Storytelling hacks to maximize resources
- Applying technology to storytelling
- Applying storytelling to technology
Outcomes:
Through guided exercises, participants will walk away with more than just a vision of their organization’s story. They’ll have the knowledge and tools to implement an online storytelling strategy that works.
- Identify your primary target avatar (and how to make all the others)
- Write your nonprofit Hollywood Blockbuster Story
- Set your online goals and the strategies to achieve them
- Construct your story source map
- Develop you story extraction template(s)
- Plan your content calendar
Growing Beyond Your Base (One-Day Workshop)
How to reach new audiences and get donors to come to you using timeless strategies and today’s latest tools.
How do you attract more supporters and participants to your programs? Whether your current base is 40 or 40,000 strong, you know your programs can benefit more people if they only knew about them (and if you had more money to do more with). How can you capture the attention of people who would support—or benefit from—your work in this noisy, busy, attention-deficient age?
In this full-day workshop, we’ll explore the tools and lay out the strategies and processes designed to do just that: expand your community and your impact by reaching and growing beyond your base.
Whom this workshop is for:
- Nonprofit communications and development professionals who want to grow their organization’s reach
- Nonprofit program leaders looking to market their programming to a broader base of donors and clients
Core concepts we’ll explore and exercises we’ll workshop:
- The two types of audiences you should target
- How to get your current supporters to help you get more supporters
- What is a “lead” and how nonprofits can generate them regularly
- Leveraging the power of social proof
- Understanding the four reasons people give you money
- How story can build connections to prospective supporters
Outcomes:
Through guided exercises, participants will walk away with the knowledge and tools to implement an online growth strategy that works. You will build an impact funnel that finds new supporters and walks them up the ladder of support.
- Identify easy areas for growth
- Define your two target growth audiences
- Discover what makes your current supporters love you
- Formulate your various programs’ features and benefits… and know just how to use them
- Create incentives that bring supporters to you and make them feel indebted to your organization
- Develop lead-generation social media marketing strategies for your nonprofit
Convert More Visitors Into Supporters (3-Hour Workshop)
You work hard to drive people to your website to learn more about your work and get involved. But the vast majority (as high as 90%) hit the “back” button without engaging, never to be heard from again. That’s potentially hundreds of supporters your website might be losing every day.
What if you could convert even 10% more of your visitors into supporters and heroes for your cause? What would that do for your work and your mission?
Convert More Visitors Into Supporters Workshop will help understand what is and is not working on your most important website pages, and what simple changes you can make to increase your “hero conversion rate” — the percentage of visitors who take the actions you need to make the world a better place.
Drawing on movies for inspiration and using nonprofit websites as examples for how the storytelling framework can be successfully translated to their work, we’ll learn how to capture attention, pique interest, instill optimism and, most importantly, inspire action!
Whom this workshop is for:
- Nonprofit communications and marketing professionals looking to engage more visitors and current supporters alike
- Nonprofit stakeholders, from senior leadership to program leaders seeking to use stories more effectively to engage audiences and drive action
- Organizations who already have a website or are currently looking to create a new one
Core concepts we’ll explore and apply to your website:
- A clear, easy way to apply story-based techniques to engage your visitors
- The four sections every homepage and program page must have, and what to present in each of them
- Delivering the right ask (CTA) at the right time, for maximum conversions
- Laying out the elements visitors need to see to convince them to take action
- Using psychological triggers that get people to believe in and support your work, while removing the roadblocks that stop them
- The roles your org and your supporters must play in every story
- How to evaluate your current pages to reveal opportunities for improvement
- A new way to think about websites, storytelling and your supporters
Outcomes:
Through guided exercises, participants will walk away with more than just an understanding of homepage storytelling for conversion. They’ll also:
- Determine a “score” for their current homepage (if they have one)
- Identify quick opportunities for improvements
- Create longer-term strategies for drawing more visitors into the story
- Understand their potential heroes and what journeys each might take
- Have a framework for optimizing engagement on every important page on their website
- Never look a website the same way again
Get Started
Get in touch about our workshops and get started on the road to better storytelling and faster growth for your nonprofit.
Drop us a line or book a time to speak with Boris, below.
