Facebook Live
Broadcast live video streams to better connect with your Facebook followers and gain some new ones.
Website: live.fb.com
File Under: Engagement | Social Media | Video
Uses:
- Broadcast live streams to your followers with ease
- Interact with your followers in engaging, real-time conversations
- Keep your existing followers up-to-date while simultaneously gaining new ones
- Tell your organization’s story with creative tools and filters
Pros:
- Very easy to broadcast and engage with your current audience
- Live streams you want to keep can be turned into evergreen content (content that doesn’t expire), such as a post or Facebook video ad
- Video ads can turn your viewers into a retargeting audience to help further your cause
- Facebook Reactions help you better engage with your audience and see how your content resonates with them
- Broadcast remains beyond 24 hours
- Because Facebook Live is built into the Facebook platform, you don’t need a specific app or special equipment
- Very accessible with excellent reach (most people have Facebook)
Cons:
- Since Facebook is not intended to be a live streaming platform (unlike Periscope), you need a clear strategy to live stream
- Response rate is slower than Periscope
- Not as engaging as Periscope—can’t comment on other people’s comments
Pricing:
- Free
