HARO—Help a Reporter Out
Online service connecting journalists with sources for upcoming stories and media coverage.
Website: helpareporter.com
File Under: Publicity
Uses:
- Connects journalists with stories from sources who have expertise in a particular area
- Gives sources the opportunity to pitch their story and gain media coverage
- Sources can monitor source requests that are relevant to their industry and experience
Pros:
- Journalists can obtain valuable advice and feedback from their sources
- Sources can generate good publicity for themselves and/or their clients
- Large database of sources
Cons:
- Free service has very limited features
Pricing:
- Free: media opportunities emailed 3 times a day
- $19/month: 1 keyword alert, 1 profile for pitches, text alerts, search media opportunities
- $49/month: 3 keyword alerts, 3 profiles for pitches, text alerts, search media opportunities, media approval alerts
- $149/month: unlimited keyword alerts, unlimited profiles for pitches, text alerts, search media opportunities, media approval alerts, phone support
