HARO—Help a Reporter Out

Online service connecting journalists with sources for upcoming stories and media coverage.

Website: helpareporter.com 

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HARO

Uses:

  • Connects journalists with stories from sources who have expertise in a particular area
  • Gives sources the opportunity to pitch their story and gain media coverage
  • Sources can monitor source requests that are relevant to their industry and experience

Pros:

  • Journalists can obtain valuable advice and feedback from their sources
  • Sources can generate good publicity for themselves and/or their clients
  • Large database of sources

Cons:

  • Free service has very limited features

Pricing:

  • Free: media opportunities emailed 3 times a day
  • $19/month: 1 keyword alert, 1 profile for pitches, text alerts, search media opportunities
  • $49/month: 3 keyword alerts, 3 profiles for pitches, text alerts, search media opportunities, media approval alerts
  • $149/month: unlimited keyword alerts, unlimited profiles for pitches, text alerts, search media opportunities, media approval alerts, phone support