Hotjar
All-in-one web analytics platform for tracking and reporting website traffic.
Website: hotjar.com
File Under: Engagement | Website
Uses:
- Understand your nonprofit’s web and mobile site visitors’ behavior with helpful analytics
- Heatmaps feature visually represents your visitors’ clicks, taps, and scrolling behavior—helps you determine visitors’ motivation/desire
- Visitor recordings let you analyze real visitor behavior by seeing their clicks, taps, and actual mouse movements
- Note: you may want to make sure your website’s privacy policy and terms of use cover this type of recording
- Conversion funnels give you the opportunity to improve your site by analyzing and determining which page and at what point your visitors leave your site (drop-off rate)
- Form analysis helps you improve your online form completion rates—analyzes form completion time, which fields are left blank, and why visitors abandon your forms
- Feedback polls, surveys, and user testing help you to improve your site by understanding what your visitors want and target them with specific questions
Pros:
- Heatmaps is great for diagnosing issues with call to action placements
- The ability to track and monitor your visitor’s journey in real-time is not only useful for learning how well your site operates, but also how your audience interacts with your site
- Feedback forms are great for getting your visitor’s point of view on your site and where you can improve
- Visitor data helps improve your overall conversion rate
Cons:
- Form analysis is limited—may have to use a separate tool to analyze forms like HubSpot
- May reduce the loading speed of websites
- Can’t use the Heatmaps feature to analyze mouse movements and other visitor behavior on popups
- No A/B testing
Pricing:
- Business Plans:
- 20,000 pageviews/day: $89/month
- 50,000 pageviews/day: $189/month
- 120,000 pageviews/day: $289/month
- 400,000 pageviews/day: $589/month
- Nonprofit Discount: 50% off business plans or $89/month plan for free if willing to display a Hotjar button on your website
- Must contact Hotjar for more information