MailChimp
Email marketing service for creating email campaigns to better connect with your audience.
Website: mailchimp.com
File Under: Email | Engagement | Marketing | Productivity
Uses:
- Build emails with ease using MailChimp’s email templates
- Collaborate on email campaigns using multi-user accounts, with features like in-edit commenting
- Marketing automation uses built-in segmentation to build custom rules, making sure your email gets to the right people
- In-depth reports give you insight about your audience and Google analytics help you monitor website activity
- Comprehensive mobile apps let you update contact lists and send campaigns on-the-go
Pros:
- Highly customizable email templates—can also import your own templates
- Can compare email campaigns with other MailChimp campaigns/industry benchmarks
- MailChimp’s data helps determine the best time to send campaigns, tests subject lines before sending, and can automatically send a campaign at the same time in different time zones
- Collaborative functions allow more than one user to edit a campaign in real-time
- Service is completely mobile-optimized—email templates and forms can easily be viewed on mobile devices
- Fully integrated with several apps and services such as Excel, Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify, and SurveyMonkey—easily sync data and import contacts from these services
Cons:
- Can only send emails to one list or segment at a time
- Account can be suspended and/or cancelled if you get a lot of unsubscriptions or spam complaints
- Integration with Paypal and WordPress is less reliable
- Free version has MailChimp logo in emails
Pricing:
- Free: up to 2,000 subscribers and 12,000 emails per month, Mailchimp logo in emails
- $20/month: 1,001 – 1,500 subscribers and unlimited emails per month
- $25/month: 1,501 – 2,000 subscribers and unlimited emails per month
- $30/month: 2,001 – 2,500 subscribers and unlimited emails per month
- $35/month: 2,501 – 2,600 subscribers and unlimited emails per month
- Nonprofit discount: 15% off