MailChimp

Email marketing service for creating email campaigns to better connect with your audience.

Website: mailchimp.com

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MailChimp

Uses:

  • Build emails with ease using MailChimp’s email templates
  • Collaborate on email campaigns using multi-user accounts, with features like in-edit commenting
  • Marketing automation uses built-in segmentation to build custom rules, making sure your email gets to the right people
  • In-depth reports give you insight about your audience and Google analytics help you monitor website activity
  • Comprehensive mobile apps let you update contact lists and send campaigns on-the-go

Pros:

  • Highly customizable email templates—can also import your own templates
  • Can compare email campaigns with other MailChimp campaigns/industry benchmarks
  • MailChimp’s data helps determine the best time to send campaigns, tests subject lines before sending, and can automatically send a campaign at the same time in different time zones
  • Collaborative functions allow more than one user to edit a campaign in real-time
  • Service is completely mobile-optimized—email templates and forms can easily be viewed on mobile devices
  • Fully integrated with several apps and services such as Excel, Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify, and SurveyMonkey—easily sync data and import contacts from these services

Cons:

  • Can only send emails to one list or segment at a time
  • Account can be suspended and/or cancelled if you get a lot of unsubscriptions or spam complaints
  • Integration with Paypal and WordPress is less reliable
  • Free version has MailChimp logo in emails

Pricing:

  • Free: up to 2,000 subscribers and 12,000 emails per month, Mailchimp logo in emails
  • $20/month: 1,001 – 1,500 subscribers and unlimited emails per month
  • $25/month: 1,501 – 2,000 subscribers and unlimited emails per month
  • $30/month: 2,001 – 2,500 subscribers and unlimited emails per month
  • $35/month: 2,501 – 2,600 subscribers and unlimited emails per month
  • Nonprofit discount: 15% off