MailChimp

Website: mailchimp.com

File Under: Email | Engagement | Marketing | Productivity

Build emails with ease using MailChimp’s email templates
Collaborate on email campaigns using multi-user accounts, with features like in-edit commenting
Marketing automation uses built-in segmentation to build custom rules, making sure your email gets to the right people
In-depth reports give you insight about your audience and Google analytics help you monitor website activity
Comprehensive mobile apps let you update contact lists and send campaigns on-the-go

Highly customizable email templates—can also import your own templates
Can compare email campaigns with other MailChimp campaigns/industry benchmarks
MailChimp’s data helps determine the best time to send campaigns, tests subject lines before sending, and can automatically send a campaign at the same time in different time zones
Collaborative functions allow more than one user to edit a campaign in real-time
Service is completely mobile-optimized—email templates and forms can easily be viewed on mobile devices
Fully integrated with several apps and services such as Excel, Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify, and SurveyMonkey—easily sync data and import contacts from these services

Can only send emails to one list or segment at a time
Account can be suspended and/or cancelled if you get a lot of unsubscriptions or spam complaints
Integration with Paypal and WordPress is less reliable
Free version has MailChimp logo in emails

Free: up to 2,000 subscribers and 12,000 emails per month, Mailchimp logo in emails
$20/month: 1,001 – 1,500 subscribers and unlimited emails per month
$25/month: 1,501 – 2,000 subscribers and unlimited emails per month
$30/month: 2,001 – 2,500 subscribers and unlimited emails per month
$35/month: 2,501 – 2,600 subscribers and unlimited emails per month
Nonprofit discount: 15% off