Periscope

Live video streaming app connecting audiences with broadcasts from around the world.

Website: periscope.tv

File Under: Engagement | Social Media | Video

Broadcast live videos (scopes) to engage your audience
Post on other social networks in advance to let your audience know when to view you—tweet out links to your Periscope handle
Share your location and put your organization on the Periscope map so people can discover your scopes
Make your video public or viewable to only certain users
Viewer watched-time statistics—a graph shows your viewers over time, specifically when people came and left your broadcast

Ease-of-use—broadcasting videos is quick and simple
Gives your organization visibility and drives awareness to your cause
Builds relationships with your audience—can ask them to take action for your cause
Broadcasts can be tweeted from Periscope and users can share/invite their friends to further increase engagement
Can choose whether to save your broadcasts or delete them after 24 hours

Uses a lot of data
Lack of options—can’t create a retargeting audience with your viewers that can later be used in an ad, as you would with Facebook Live