Periscope
Live video streaming app connecting audiences with broadcasts from around the world.
Website: periscope.tv
File Under: Engagement | Social Media | Video
Uses:
- Broadcast live videos (scopes) to engage your audience
- Post on other social networks in advance to let your audience know when to view you—tweet out links to your Periscope handle
- Share your location and put your organization on the Periscope map so people can discover your scopes
- Make your video public or viewable to only certain users
- Viewer watched-time statistics—a graph shows your viewers over time, specifically when people came and left your broadcast
Pros:
- Ease-of-use—broadcasting videos is quick and simple
- Gives your organization visibility and drives awareness to your cause
- Builds relationships with your audience—can ask them to take action for your cause
- Broadcasts can be tweeted from Periscope and users can share/invite their friends to further increase engagement
- Can choose whether to save your broadcasts or delete them after 24 hours
Cons:
- Uses a lot of data
- Lack of options—can’t create a retargeting audience with your viewers that can later be used in an ad, as you would with Facebook Live
Pricing:
- Free