Press release service for increasing awareness, membership, and support for your cause.


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  • Announce membership or donor drives
  • Highlight compelling industry trends
  • Promote special events and volunteer initiatives
  • Announce fundraising initiatives
  • Detailed reports tell you how many times your release has been seen, where it’s been seen (by region), etc.
  • Create and send email blasts within the Outmarket marketing platform


  • Fairly easy to issue press releases
  • Releases are posted on industry relevant websites—helps draw the right attention to your cause, expands your volunteer base, attract new donors, etc.
  • Gets news/stories straight to search engines, Google News, etc.
  • No subscription required—anyone can post a release at any time


  • Individual press releases can get costly
  • Turnaround for some releases is lengthy—takes 48 hours for the basic release to go out
  • Can only include one link with the basic and standard press releases
  • Some outlets are known to not have included links back to websites even when links were provided in the initial release
  • Analytics from releases could be improved—not a lot of information is provided and data isn’t presented clearly


  • Basic: $99/press release
    • Permanent release hosting on, release visibility in search engines and on news sites
  • Standard: $159/press release
    • News release is sent to thousands of news outlets, social media sharing technologies
  • Advanced: $249/press release
    • News is optimized for search visibility, sent to premium news sites like StreetInsider and the International Business Times, can add an optimized photo and multiple links