PRWeb
Press release service for increasing awareness, membership, and support for your cause.
Website: prweb.com
File Under: Advertising | Publicity
Uses:
- Announce membership or donor drives
- Highlight compelling industry trends
- Promote special events and volunteer initiatives
- Announce fundraising initiatives
- Detailed reports tell you how many times your release has been seen, where it’s been seen (by region), etc.
- Create and send email blasts within the Outmarket marketing platform
Pros:
- Fairly easy to issue press releases
- Releases are posted on industry relevant websites—helps draw the right attention to your cause, expands your volunteer base, attract new donors, etc.
- Gets news/stories straight to search engines, Google News, etc.
- No subscription required—anyone can post a release at any time
Cons:
- Individual press releases can get costly
- Turnaround for some releases is lengthy—takes 48 hours for the basic release to go out
- Can only include one link with the basic and standard press releases
- Some outlets are known to not have included links back to websites even when links were provided in the initial release
- Analytics from releases could be improved—not a lot of information is provided and data isn’t presented clearly
Pricing:
- Basic: $99/press release
- Permanent release hosting on PRWeb.com, release visibility in search engines and on news sites
- Standard: $159/press release
- News release is sent to thousands of news outlets, social media sharing technologies
- Advanced: $249/press release
- News is optimized for search visibility, sent to premium news sites like StreetInsider and the International Business Times, can add an optimized photo and multiple links
