Unbounce

Landing page software for lead generation, A/B testing, and driving conversions.

Website: unbounce.com 

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Unbounce

Uses:

  • Build high-converting landing pages and convertables for any campaign
  • Convert traffic into leads on any web page or blog
  • Integrate with emails, analytics or CRM tools
  • Optimize for more conversions with lead generation tools, A/B testing and dynamic text

Pros:

  • Unbounce Builder with drag-and-drop feature makes it easy to build custom landing pages without any coding skills
  • Fully customizable templates adheres to your site’s branding and makes your landing pages truly unique
  • Dynamic text replacement swaps out select keywords to match what your prospects are searching—helps increase conversions
  • Publish landing pages to any WordPress site with 1 click
  • Embed videos and full background videos on autoplay with video widgets
  • Mobile responsive pages work seamlessly on mobile devices

Cons:

  • Doesn’t integrate with Facebook
  • No tracking features
  • The complicated system can make getting started intimidating
  • Adding custom functionality and scripts is cumbersome

Pricing:

  • Starter: $49/month (New Businesses & Entrepreneurs)
    • 5,000 unique visitors, unlimited convertables
  • Pro 99: $99/month (Consultants & Small Businesses)
    • 25,000 unique visitors, professional integrations, dynamic text replacement, client sub-accounts
  • Pro 199: $199/month (Agencies & Marketing Teams)
    • 100,000 unique visitors
  • Pro 499+: from $499/month (Enterprise)
    • 500,000 unique visitors
  • Nonprofit discount: NONE. (Note: Unbounce previously had a high discount for nonprofits, but has recently notified us that that program is no longer in place, so there is no discount available.)