Storytelling & Strategy
Align strategy and storytelling to reduce confusion, sharpen focus, and move people to action.
Storytelling Review
Your Hollywood Story
Story-First Campaigns
Storytelling Review
Is your story resonating or alienating your heroes? Get an external perspective on how the story comes through across your website and core communications—and where clarity, focus, or resonance breaks down. Surface the gaps between intent and experience, highlighting what’s working, what’s getting in the way, and what deserves attention next.
What You’ll Learn:
A Recorded Walkthrough of Your Key Site Pages
Get a candid video review of your website and key pages, surfacing strengths, friction points, and moments where the story either lands or loses momentum.
Your Completed HeroPage Report Card
A clear, structured assessment of how effectively your story is working across key dimensions, creating a shared reference point for discussion and decision-making.
Your Questions Answered
A follow-up conversation focused on answering questions, clarifying priorities, and identifying practical next steps based on the review.
Your Hollywood Story
Hollywood stories work because they invite people to see themselves as part of something larger—to understand what’s at stake, where they fit, and how their actions matter. Let’s harness that narrative power to help your organization align internally, cut through the noise, and move audiences to engage, participate, and take action.
What We’ll Do
We’ll work together to create the story that differentiates your nonprofit’s work and resonates with your audiences through:
Story, Context, and Perception Deep Dive
A focused exploration of existing communications, marketing materials, and stakeholder perspectives to understand the deeper story at play from the people who know your organization inside and out.
A Shared Narrative That Aligns Priorities and Direction
A clearly defined story that reflects the organization’s purpose, stakes, and trajectory, giving teams a common frame of reference.
Strategic Story Assets That Define the Journey
Goals, audience avatars, mission and vision language, taglines, loglines, and calls to action—developed as a cohesive narrative that clarifies what’s at stake, who the heroes are, and what action moves the story forward.
Strategic Direction for Activating Heroes Across Channels
An actionable plan to apply your core story to invite your ideal audiences to step into action—creating empathy, framing for resonance, and delivering calls to action across channels.
Story-First Nonprofit Campaigns
Fundraising, volunteer drives, and client engagement campaigns work best when they’re grounded in stories that create focus, emotional momentum, and a clear reason for people to engage. Especially in moments when stakes are high and attention matters most.
Story-first campaigns turn your goals into strategic action by giving audiences a role to play and the confidence to step up and become a hero.
What You’ll Get
A Clear Narrative for a Specific Moment
A focused story built around a defined goal, audience, and point in time, so your campaign feels intentional, relevant, and rises above the noise to garner the attention it deserves.
Stories That Activate Inner Heroes
Narrative framing that invites audiences to step into meaningful roles, making participation feel personal, not transactional.
Clear Journeys from Attention to Action
A cohesive story expressed across channels including email, social media, ads, and direct marketing—with calls to action that flow naturally and make it easy for people to act in the moment.
Testimonials
